Live Your Legacy. Tell Your Tale. Heirlooms for an Untamed Heart.
Live Your Legacy. Tell Your Tale. Heirlooms for an Untamed Heart.
Each piece of Yaadgāri jewelry begins as a vision. Sparked by a poetic verse, an ancient artifact, an epic tale, or a distant memory. Through thoughtful contemplation and research, founder and designer Ferishta Sahar uncovers the essence of each design, weaving it into an enchanting tale. Every gemstone is hand-selected for its unique character and ability to tell a story of its own.
From there, every treasure is brought to life through time-honored goldsmithing traditions, guided by Ferishta’s vision for lasting heirlooms. Every piece passes through her hands with intention.
The result is a harmonious balance of heritage made for the now. Jewelry that is regally understated and fitting for a fiery heart. The final touch is our signature, hand-polished Silk Roshan finish, a reflection of the subtle glow often seen in ancient high karat gold.
Drawn to the magnetism of ancient adornment, Yaadgāri is devoted to working primarily in rich 22-karat gold, alongside 21-karat gold, celebrating its warmth, depth, and soulful radiance that has made it cherished across cultures for centuries.
Our signature 22-karat alloy allows for true showcasing of ancient techniques such as fusing and granulation. By embracing traditional fabrication methods, our gold begins as raw metal, carefully alloyed, forged, hand-rolled, and formed by hand. Inviting a slower, more intentional way of crafting your heirloom.
Each piece is thoughtfully envisioned by Ferishta, not only tied to an epic tale within its own realm of motifs and symbolism. but also as a quiet homage to her Afghan heritage and the centuries-old traditions of adornment found across Afghanistan and Central Asia. Her expression, infused with your meaning.